Mining Co. Ads Play Up Yahoo Exclusion
The Mining Company has had a long-standing dispute with Yahoo, which will not list its various sites. Now the network is capitalizing on its grievance via a banner ad campaign.
View ArticleHot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
View ArticleSEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an...
View ArticleRemarketing Non-Traditionally
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI.
View Article21-Day Link Builder Relationship Challenge
As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair...
View ArticleLinkedIn Tweaks Their Experimental Social Ads
LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike competing social networks, LinkedIn has retreated on how the...
View ArticleGoogle +1's Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads. The +1 button and annotations should be fully deployed and showing up on all...
View ArticleHow to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising...
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