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Mining Co. Ads Play Up Yahoo Exclusion

The Mining Company has had a long-standing dispute with Yahoo, which will not list its various sites. Now the network is capitalizing on its grievance via a banner ad campaign.

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GoTo Gets Cloned

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Yahoo "Think Big" Contest Giving Away 10 Million Ads

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Microsoft Invests $240 Million In Facebook

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Hot, Tiny Ads: Banner Ads for Mobile Screens

Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.

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SEM: A Call to Action

A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an...

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Remarketing Non-Traditionally

These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI.

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Malware Found In Ads Served By DoubleClick

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21-Day Link Builder Relationship Challenge

As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair...

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LinkedIn Tweaks Their Experimental Social Ads

LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike competing social networks, LinkedIn has retreated on how the...

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Google +1's Arrive on Display Ads

If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads. The +1 button and annotations should be fully deployed and showing up on all...

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How to Create the Best YouTube Advertising Strategy

Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising...

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