Downloads & Pivot Tables for AdWords Analysis
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is the data you extract for yourself, to really analyze issues....
View ArticleVideo Boosts Mobile Ad Engagement Rates [Study]
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds...
View ArticleHow to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising...
View ArticleSyncapse Acquires Clickable, Gains Enhanced Search & Social Management
Social performance management platform Syncapse has announced their intention to acquire Clickable, bringing its ad technology and knowledge into their fold. The deal is reportedly worth $33 million...
View ArticleYouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in...
View Article5 Easy Tips to Boost Conversions from YouTube Ads
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your...
View ArticleA Nexus 7 Ad? On Google’s Home Page? Blasphemy!
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+ birthday...
View ArticleThe Long-Term Greed-ification of the Web
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics...
View ArticleLocal Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from...
View ArticleGoogle AdWords Auction Insights: How to Take Your PPC Campaign From Good to...
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual...
View ArticleManaging Management Effectively: 5 Amazing Tactics That Can Be Harnessed for...
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of...
View ArticleSkype Betting On for Premium Ad "Experiences" on Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current...
View ArticleCyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore,...
View Article10 Website Quality Indicators That Can Sink Your SEO Battleship
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually...
View ArticleHow to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when...
View ArticleWhy Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a...
View ArticleSEO Fail! 10 Most Commonly Overused Website Techniques
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user...
View ArticleDoes Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats....
View ArticleSay Goodbye to AdWords Average Position, Hello to Top of Page Rate
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean...
View ArticleOptimizing Second Screen Engagement: Lessons for Brands From Twitter
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where...
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